A reliable and professional mortgage broker delivers more than the lowest rates. Insightful advice, expert consultation and sound recommendations are the types of value-added deliverables of a genuine solutions provider -- indeed, a company like RateMiser. However, despite being exactly what a mortgage broker should be, the company lacked appropriate (and accurate) marketing materials. Simply put, RateMiser's story demanded a stronger voice.
Impact's strategic and creative process began with a comprehensive Brand Discovery. This 'workshop-style' session allowed team members to direct in-depth conversations with key RateMiser personnel, providing detailed information about company services and attributes. The process resulted in a true understanding of RateMiser's point of differentiation -- spurring the direction of subsequent marketing initiatives.
Upon producing a website, brochure and print campaign, the Impact team repositioned RateMiser in accordance with its offerings: the lowest available mortgage rates, innovative financial strategies, and passionate, personalized service. A cohesive 'look and feel' was developed to give prospects a sense of confidence and empowerment; that by choosing RateMiser, clients would have a stronger chance of realizing their goals. We utilized aspirational imagery (an optimistic blue sky and the outline of an imaginary home) to perfectly complement the company's positioning statement, "Dream it. Do it.". Whether purchasing, investing or refinancing, potential RateMiser customers now have a clearer picture of what to expect from their new mortgage advisor. Launch Site
