Easter Seals needed a campaign for a new, national fundraising event. The key goal was to build excitement about this new way of raising money for children with physical disabilities.
The DropZone, an event where participants rapel down the side of a building to raise money, attracts a special kind of person - one who isn't afraid of a challenge for the sake of doing good. Much like a superhero.
We developed the 'Superhero for a Day' theme, complete with print and radio ads, direct mail, brochures and a cool interactive online promo - a full package of tools that helped Easter Seals exceed both their recruitment and fundraising goals.
