The Lewiston MAINEiacs were the first QMJHL team to enter the US market. They needed a powerful brand and communications strategy to ensure they started out - and continued - with a bang.
StrategyThe town of Lewiston, Maine loves its sports. And there are no bigger sports fans than hockey fans. We used this unifying trait as a central component of our branding and marketing communications plan.
SolutionGetting the community involved with a naming contest, we developed the edgy identity, jersey design, and a host of marketing collateral, including a highly interactive website that allows the team's management to keep their loyal fans current on all things team-related. And it's working: their ticket sales continue to set records throughout the league. Launch Site
