I look at marketing and branding as a symphony: even though some pieces are smaller than others, it takes all of them to end up with a perfectly blended finished product.
My job involves orchestrating those magic moments where brilliant copy meets bang-on concept, grounded by strategy and research I help lead. I also play a key role in balancing my client’s dreams with the fresh concepts that come from our creative team, to deliver game-changing ideas that are flawlessly executed.
The expertise I bring to the table is grounded in years of both agency and client-side experience, coupled with a degree in Creative Communications from the University of Winnipeg and applying my skills to writing projects both on the web and in print.
