What do you get when you cross Impact Communications with one of Canada’s premier online dress boutiques?
Fresh, fashion-forward branding and strategy, of course.
The Impact team was pleased to add Dress911 to their client roster last week, as the London, Ontario-based company has been on their ‘dream account’ list for some time.
The independent, online store has positioned itself as the destination for “Canada’s Cutest Dresses” – something Impact’s Brittany Leschasin initially took note of as a customer.
As Impact’s principal Brand Strategist however, Leschasin was more than just smitten with the unique selection of independent designers and vintage-inspired styles featured on Dress911 ; she honed in on unchartered promotional opportunities for the company.
“Dress911 already has a great product line and creates wonderful customer experiences,” she says. “Our role will be to add some polish and shine, to the point where the product simply sells itself."
The ability to articulate that message above the noise of marketplace competition can make or break even the most promising venture. It is just one of the strengths the Impact team delivers to clients representing academia, engineering, commercial real estate, entertainment, energy, retail, and now - fashion.
Dress911 owner Lana Mugford says the collaboration will help her company to pinpoint its brand story and to choose the most effective communication channels.
“It's very exciting to have the opportunity to work with Impact,” Mugford says. “We believe the creative talent their team offers is the missing ingredient required to have Dress911 stand out from the competition - to become a recognizable brand and reach its growth potential.”