Impact provided naming, identity development, interior and exterior signage, branding and a website for the clinic, now named Renu Cosmetic + Reconstructive Surgery.

The name embodies the primary benefit of engaging in cosmetic surgery, while the ü in the logo doubles as a happy face. The service itself is really one of goodness and caring and the identity carries through the notion of feeling good.

“Impact really helped us communicate our vision for the clinic,” said Terah McKinnon, Marketing and Communications at Renu. “The team created an identity that represents who we are, what we do and how we want our patients to feel after leaving our clinic.”